Knowledge of the company helps you tailor your responses to questions and gives you confidence. It shows the interviewer that you care about the company and want to make a well-informed decision, and it gives you fodder for posing impressive questions to the interviewer.

Understanding the Mission
At a minimum, you need to discover the company's purpose and trajectory. The employer will be convinced that you do not care about the job if you have to ask what they do. Look on the company website to discover how the company presents itself. Make sure you can articulate what the company mission statement is.

Job Search Secrets
Read the paper, but not the want ads: Research is your first step in ferreting out job openings. And since almost everyone gets a daily newspaper, why not start there? But don't spend a lot of time on the want ads, advises Picha.

Consider temporary employment: Temporary agencies can open the door to a wider range of jobs than you think they're not limited to office support or light factory work.

Network smarter, not harder: I've said it before, I'll say it again networking is how 70-80% of the best jobs are filled. But in today's economy, don't expect a plum position to fall in your lap. You must network smartly and more creatively.

Job Search Tactics
Don't sit back, be aggressive, The more persistent and proactive you are, the better. Sure, you might get the phone slammed in your ear once or twice. But the more "Nos" you hear, the closer you are to that one "Yes" that comes with a job offer.

Research for insights, The more you know about the company you want to work for, the better you can tailor your resumes and cover letters to hit them right between the eyes. And the better you'll do in a job interview.

Plug into your network, Networking is both the most effective and most overlooked tool in every job seeker's tool kit, no matter what your age or experience level.

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